The coatings industry is evolving rapidly, driven by the demand for high-performance solutions that go beyond traditional protection. This session will discuss how multifunctional, customizable water-based and solvent-based formulations enhance and protect a wide array of materials by delving into the key benefits of all-new multifunctional coatings. Attendees will gain insights into the formulation strategies, market trends and real-world applications that are redefining performance expectations across various industries. This event will also cover formulation options and application processes, highlighting how multifunctional coatings can simplify integration for manufacturers and offer solutions to modern coating challenges.